14 abril, 2014
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By mx

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The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust

Original post: http://blog.bufferapp.com/science-of-emotion-in-marketing

By Courtney Seiter, blog.bufferapp.com – March 4th, 2014
Every day it seems like we feel hundreds of different emotions – each nuanced and specific to the physical and social situations we find ourselves in.

According to science, it’s not that complicated by a long shot. A new study says we’re really only capable of four “basic” emotions: happy, sad, afraid/surprised, and angry/disgusted.

But much like the “mother sauces” of cooking allow you to make pretty much any kind of food under the sun, these four “mother emotions” meld together in myriad ways in our brains to create our layered emotional stews.

Robert Plutchik’s famous “wheel of emotions” shows just some of the well known emotional layers. (más…)

28 mayo, 2014
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By mx

No acostumbro postear los diseños que me piden o realice como diseños bajo demanda para clientes, sin embargo en estos tiempos de búsqueda, me apego al dicho que dice: “Vendes lo que enseñas”.

Así, contento y celebrando el primer trabajo en conjunto con Rancho la Puerta les dejo un poster, una invitación y un PDF interactivo para el evento que por cierto se ve muy interesante.

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I usually do not post the designs that im hired to work by a customer needs, but in these new times, I stick to the saying: «You sell what you show.»

Happy and celebrating the first work in conjunction with Rancho la Puerta I leave a poster, an invitation and an interactive PDF for the event which certainly looks very interesting.

Construccion Sustentable 1 -Sustainable Construction 1 -Inv -Jun 2014

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